Insights

The Secret Life of Metadata

Posted on March 12, 2014

Back in the day, if we wanted to know what was on television at a given time, we read TV Guide or unfolded that day’s newspaper. Today, program listings, cast and crew info, and even synopses, reviews and recommendations magically appear at the push of a button. Delivering this information – commonly called metadata – to your TV, tablet or smartphone involves many moving parts linking together seamlessly to help us discover and enjoy the entertainment we love.




As the video shows, entertainment metadata can cover TV shows, movies, celebrities, sporting events, music, books and games. Record companies, movie studios, game developers, publishing houses and others supply entertainment data, while the collection and organization of that information is often automated through various means of data matching and ingestion. Editorial professionals then enhance the metadata, developing original reviews, biographies, synopses and more. The editorial team also adds unique descriptors that capture the stylistic, intangible, and emotional qualities of content – such as moods, tones, themes and genres – something a computer simply can’t do. These entertainment experts also create connections between related pieces of entertainment. Imagine the multimedia connections made by The Hobbit – a book, adapted into a trilogy of films, each with its own soundtrack and video game.

This is where a standardized metadata catalog, extending across continents with the depth of multiple attributes and original editorial content, can enable a streamlined consumer discovery experience and drive revenue.

Viewers can feel overwhelmed by the sheer number of content choices they have today. The solution to this dilemma can be found in high-quality metadata. Utilizing intuitive search and navigation, users can easily find their favorite TV shows, movies, music, celebrities, games and books, and discover new ones. With a broad collection of images, rich media and editorial content, metadata can also encourage more immersive and engaging entertainment experiences that promote customer satisfaction and loyalty.

There is more to metadata than start times and channel numbers. When understood as the primary informational link between the consumer and the content, it’s clear that the right metadata can mean the difference between a missed opportunity and a meaningful entertainment experience.

Find out how Rovi Data can help your customers discover the entertainment they’re looking for.