Insights

Boosting Viewer Engagement with Entertainment Metadata

Posted on April 16, 2014

With video content living on so many different platforms these days, the biggest challenge facing consumers is simply finding the content they want, when they want it.

That's where media and entertainment metadata comes in. Done well, metadata can supercharge discovery and ensure that consumers find, engage—and purchase—the content that's most valuable and relevant to them. And that can have an impact on your bottom line.